Innovation in the case study

Technical and radical innovation is occurring: “innovation by the users, with the farmer in the centre”.

Innovation which is connected to end-users’ needs for agricultural equipment at the beginning and more widely afterwards. Innovation starts from the farmer, not from the engineer or technician.

Social (political) innovation is expected: “changing agricultural development”. This involves the political ambition of radically transforming agriculture and agricultural development.

Organisational innovation is rising: “internal rules to regulate the work of employees”.


Due to the intensity of the commitment expected by the managers and the high turnover of employees, they decided to write a cooperative agreement to specify the rules applicable to them, e.g. employment and working conditions as well as social guarantees.

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