Innovation in the case study

Regarding production practices, Magners Farm is reactivating more traditional ways of farming and raises chickens and laying hens on green pastures, moves them several times a week and uses organic feed and no artificial heat.

This mode of farming places strong emphasis on animal welfare and allows the farmer to extend the lifespan of laying hens to almost double the 52 weeks after which hens are considered spent in commercial laying businesses and processed into pet food.