Innovation in the case study
Regarding production practices, Magners Farm is reactivating more traditional ways of farming and raises chickens and laying hens on green pastures, moves them several times a week and uses organic feed and no artificial heat.
This mode of farming places strong emphasis on animal welfare and allows the farmer to extend the lifespan of laying hens to almost double the 52 weeks after which hens are considered spent in commercial laying businesses and processed into pet food.
Regarding the innovative product, in addition to producing pasture raised eggs, the farm is using the slow-grown pasture raised hens at the end of their ‘career’ to produce chicken bone broth in small batches. Essentially turning an agricultural waste (spent hens) into a profitable product of high quality.
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Case study profile
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